Brief

As an integral part of the NiKEiD team, I maintained the builder's legacy codebase as it entered its 16th year, which began as a pure Flash application before it underwent a full mobile and desktop rewrite.

I was responsible for helping redesigned builder from separate mobile and desktop experiences to a unified, cohesive and fully-responsive SPA that performed well across all devices and browsers.

Launch Site

NiKEiD Builder Inspirtations

iD/ iNSPiRATiONS

Would you like to start with an icon, a material, a color or an innovation?

With the new versatile, dynamic NiKEiD online builder, the sky is the limit. Begin with a classic silouette, your favorite luxury or sport material, or simply take some of the new, cutting edge sole technology for a spin.

Sock Dart Inspirations

 N i K E i D

Nike ID
Nike ID

Desktop Builder

Nike ID Builder
Nike ID Builder
Nike ID Builder
Nike ID Builder

Mobile Builder

Nike ID Mobile Builder
Nike ID Mobile Builder

"In recent quarters, Nike’s Direct To Consumer revenue growth rate has stayed close to 30%, driven by strong comparable store growth and the strong increase in online sales. The DTC channel is a higher margin segment as Nike does not have to share any of its revenues with middle men. Delving further into Nike’s DTC business, we find that the e-commerce business has been delivering strong quarterly growth in excess of 50%."

- Forbes, July 2015
Nike ID London Studio Photo by Creative Review