Would you like to start with an icon, a material, a color or an innovation?
With the new versatile, dynamic NiKEiD online builder, the sky is the limit. Begin with a classic silouette, your favorite luxury or sport material, or simply take some of the new, cutting edge sole technology for a spin.
"In recent quarters, Nike’s Direct To Consumer revenue growth rate has stayed close to 30%, driven by strong comparable store growth and the strong increase in online sales. The DTC channel is a higher margin segment as Nike does not have to share any of its revenues with middle men. Delving further into Nike’s DTC business, we find that the e-commerce business has been delivering strong quarterly growth in excess of 50%."- Forbes, July 2015